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Media Matters & Barack Obama 2012

2011/07/12

What’s in a Brand?

Basically, a Brand is a promise; an impression lingering in consumers’ minds formed over the experiences of product (or service) use, advertising and other contacts with the Brand.  The Medium is the Message.  Thus, a Brand can become a firm’s greatest intangible asset.

The art of brand consistency requires that the various points of contact one has with the brand – including visual contact – are internally reinforcing.  Here is an example of one Brand’s logo, taken from their website:

 

Copyright Media Matters for America, from mediamatters.org

 

Here is another “brand’s” campaign’s visual banner:

 

A rose by any other name would not be more blue, yes? Or more sans-serif. Or share vertical hierarchy. Ah, but that’s purely coincidental? Without deliberation and co-ordination? Let us recall this famous banner:

 

Some things... never change.

 

Media Matters for America’s shills have constantly derided anyone and everyone who notes the one-to-one correspondence between the messaging of this White House and MMA. They have vociferously denied co-ordination and co-operation. If MMA is an independent group unconnected with the re-election campaign of Barack Hussein Obama mmmm! mmmm! mmmm! – then truly they have an unlikely way of showing it.

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2 Comments leave one →
  1. 2011/07/14 03:32

    It is uncanny. They would do better to just say, yah we like the logo so much it inspired it, SO?

    But then they don’t seem to worry about how convincing their lies are, do they?

    • 2011/07/14 12:08

      Heh! The “nudge, wink” gets a bit dull after a while.

      Brent Bozell’s Media Research Center has at least never pretended to be “unbiased.” Better, it doesn’t rely on Federal funds.

      http://www.cnsnews.com/

      Cheers!

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