Media Matters & Barack Obama 2012
What’s in a Brand?
Basically, a Brand is a promise; an impression lingering in consumers’ minds formed over the experiences of product (or service) use, advertising and other contacts with the Brand. The Medium is the Message. Thus, a Brand can become a firm’s greatest intangible asset.
The art of brand consistency requires that the various points of contact one has with the brand – including visual contact – are internally reinforcing. Here is an example of one Brand’s logo, taken from their website:
Here is another “brand’s” campaign’s visual banner:
A rose by any other name would not be more blue, yes? Or more sans-serif. Or share vertical hierarchy. Ah, but that’s purely coincidental? Without deliberation and co-ordination? Let us recall this famous banner:
Media Matters for America’s shills have constantly derided anyone and everyone who notes the one-to-one correspondence between the messaging of this White House and MMA. They have vociferously denied co-ordination and co-operation. If MMA is an independent group unconnected with the re-election campaign of Barack Hussein Obama mmmm! mmmm! mmmm! – then truly they have an unlikely way of showing it.