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War on Aspiration: ‘Average’ Barbie Is Just as Fake

2014/03/11

Yet another example of the Left’s war on aspiration…Via The BlogFather:

Kudos to VIRGINIA POSTREL: ‘Average’ Barbie Is Just as Fake.

. . .

“Waiter? Where’s my diet Coke?”

. . .

When I was a little girl, my favorite dolls came from Mattel and had wildly inhuman proportions. To me, they were magical and special and didn’t look the least bit strange. But once, probably when I was making a Christmas wish list, my mother let her adult perspective slip. “You mean,” she asked, with a disapproving edge, “one of those dolls with the huge heads?”

Barbie is not supposed to have anthropomorphic proportions; She’s supposed to be aspirational.

Making average look unrealistically alluring — Lammily also has oversized lips and eyes — is a concession to market realities. “My doll is a cool-looking doll that just happens to be average,” Lamm told Fast Company. “Very few kids are concerned about body image like parents are.”

Concession to market realities? Sure, but that’s not the point; it’s an unconscious concession to Art and to the realities of human perception. Not all that scales does so at a uniform rate if it to be correctly understood.  Kids aspire to be happy; that’s what make Barbie such a hot product.

Lammily’s enhanced eyes and mouth are also a subtle admission of defeat; they tried but didn’t understand the problem. Barbie’s creators are indeed right about something: The Message.

What Lamm & Co don’t seem to understand is that Barbie isn’t literal; she’s figurative, semiotic. She’s about a little girl’s enjoyment of beauty in the present, not a “body image” standard for future reference.

Barbie is also a promise of happiness; her facial expression is positive and uplifting. That’s her primary selling point. Plain as the bright eyes and gentle smile on Barbie’s face, the expression she wears all the way to the bank.

Our bet?

Lammily will sell well to Leftie adults. Their kids, however, will leave Ms. L. on the shelf and go next door to play with their chums’ Barbie.

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